Updated: Feb 22
B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams. B2B lead generation is fundamental to the success of a business. We have identified several factors that demonstrate the importance of B2B lead generation for sales and marketing teams, as well as the wider business. We have set them out here 👇
In marketing, B2B lead generation is the act of identifying and initiating an interest of potential customers. Or in other words, it’s the first step every business must go through before making a sale. Identifying potential customers means finding businesses who may have an interest in the product or service your business is offering (your target audience). Initiating interest is about capturing information from these contacts and feeding them into your sales funnel. A lead can then be converted into a customer with a sale.
B2B companies will usually have different criteria for what is considered as sales qualified leads, as it will depend on the specific area or niche the business is operating in. See 3 ways to increase your qualified leads through your lead generation strategies.
Lead generation traditionally falls under the umbrella of advertising, but it isn’t limited to paid-for channels and tactics. Any channel that generates interest in your website or business can be classed as lead generation, both online and offline. The most common channels used include email, event marketing, social media, email marketing, pay-per-click advertising, cold calling and content marketing.
Why Elation Enterprises and how we can help you
Pay only for closed and won leads
will not charge for raw leads and inquiries
will not charge fixed amount
pay small percentage from the business you won
we work with only 1 company in any business and industry and country
will not ask money until you make money with leads that we generate for you
will take care of all your marketing burden and will bring leads for your business
Head Office Pakistan: Riaz Qureshi Road, Jhawara, Dhamiyal, Islamabad, Rawalpindi - 46000 Pakistan. firstname.lastname@example.org Whatsapp/Mob:- +92 333 8276201
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