​B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams.

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This knowledge hub contains a number of resources that will help to explain the importance of B2B lead generation, and provide practical advice for getting it started at your business today. Use the links below to navigate around this page.

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B2B lead generation is fundamental to the success of a business. We have identified several factors that demonstrate its importance for B2B sales and marketing teams, as well as the wider business. We have set them out here 👇

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